What's in my marketing pack?
1. Materials for online marketing
2. Materials for physical marketing
You'l receive these marketing materials in an email from tiney titled "Your tiney Marketing Pack" once you've requested them from within the app.
1) Materials for online marketing
These digital assets are a way for you to engage with potential customers online;
Digital family pack: This document explains what tiney is and why tiney homes are so special. This is a great resource to share with any prospective parent and you could include it in a thank you email to anyone that visits your setting.
tiney branded profile picture: You get a tiney branded profile picture that matches your tiney profile. Add this as the profile picture to all of your key social media platforms, including childcare.co.uk. This helps to keep your online presence consistent and professional, and ensures you're recognisable as a tiney-registered childminders to any potential customers.
Personalised Facebook and Instagram posts: When sharing this asset on Facebook (this could be on your own page, on other people's pages or even as a comment where relevant), don't forget to include a caption that links to your tiney profile!
We've also created 2 personalised Instagram assets to help market your tiney home; one to post on your instagram feed and another that will fit nicely as an Instagram story.
Referral scheme posts for Facebook and Instagram: We're always on the lookout for people who are passionate about providing the best start for young children. That's why we're asking you to help us find them! By helping build the tiney community we'll thank you with a referral bonus once the person you've referred has started their tiney training. These assets are a great way for you to share your referral link to a wider audience and there's no limit to the amount of people that can use it – the more people you successfully refer, the more money you'll make! Learn more about tiney's referral scheme here
For more advice on how to use social media, see our article 10 tips for using social media to find families.
1) Materials for physical marketing
Leaflets: Leaflets are a great way to advertise your tiney home and get seen by the right people when left in the right places. You can buy print these out at a professional printer if you wish, here's our recommended way to print them:
Step 1: Go to instantprint.co.uk/flyers-leaflets/a5
Step 2: Select the paper stock as Silk
Step 3: Select the paper weight as 150gsm Silk
Step 4: Select Double sided
Step 5: Select No to spot UV or foiling
Step 6: Select No, you already have your design!
Step 7: Select a quantity. (Top tip, if you can wait longer for the print, it’s cheaper. Also, if you order more, it’s cheaper!)
Step 8: Checkout and upload the provided artwork. Then sit back and wait for them to arrive!
Start by leaving leaflets in these places:
• Estate agents: It's part of an estate agents job to sell an area to potential buyers or renters, so leave them your details and they can pass them on to any new families moving in nearby.
• Schools: Contact the schools in your local area and offer after-school care or hold a stall at school fairs and fêtes so parents can meet you. Also, don't forget if you're at school for your own children, this is a great opportunity for you to tell parents at the school pick-up!
• NCT groups and Toddler & Baby groups: What better place to find potential parents looking for childcare? Go and introduce yourself!
Banner design: You'll also find a personalised design for a 1x2m PVC banner. A large banner can be useful if you have a lot of potential customers passing by your home e.g. if you live near a school or on a main road or busy street. Here’s how to buy and print your personalised PVC banner to display outside:
Step 1: Go to instantprint.co.uk/largeformat/pvc-banners
Step 2: Select banner size 1x2 metres as this is the standard size of the provided design
Step 3: All other options are pre-selected here so you just need to select the quantity as 1 and then checkout and wait for your banner to arrive! Your shiny new printed vinyl banner has eyelets to make it easy to attach to any surface. From a wall to metal railings, your vinyl banner is sure to be seen by everyone.
Window stickers: Window stickers are great for marketing your nursery to passers-by, so make sure they're visible from the street! Have a car? Place a sticker in your back window too – you'll be advertising every time you're parked somewhere new, easy-peasy!
It's time to go to market!
We hope these materials help you on your way to getting your home nursery up and running. For more tips on how to find families, see our article How to launch your tiney home nursery and find families